The marriage of marketing automation and email
Joe Payne, CEO of marketing automation provider Eloqua, is adamant that email-only solutions are as doomed as the dinosaurs. “You gotta get out of email,” he insists. “It's getting less and less effective.” The limitations of email, he says, are due in …
Read more on Direct Marketing News
Reed.co.uk Improves Email Deliverability, Engagement and ROI with …
A leading provider of email and cross-channel marketing solutions for enterprises, StrongMail is used by many of the world's largest brands to engage their customers with highly relevant messages that are driven by real-time integration with disparate …
Read more on Business Wire (press release)
Latest Addition to Vayant Portfolio Promises to Make Email Marketing More …
Like all Vayant search and marketing solutions, Live Fare Emails is designed for rapid deployment. Flexible APIs mean travel sellers can implement Vayant shopping and search solutions in a matter of days, running them alongside their normal booking …
Read more on MarketWatch (press release)